Archive - Own Your Category 🏆

There are only 4 paths to the top

A thing I learned working for the smartest founders in the world.

Feb 2 •

January 2025

December 2024

One stone cold secret to every strategy I write

This shouldn't work, but it does.

Dec 28, 2024 •

Introducing the Category Design Canvas 3.0

It's is a very big deal, according to me.

Dec 19, 2024 •

Three strategy killers.

And what to do instead.

Dec 9, 2024 •

October 2024

How to win in the Age of AI

(No bullshit edition.)

Oct 26, 2024 •

August 2024

And one question that decides the fate of your company.

Aug 18, 2024 •

I added 3,509 followers in a day

But it's time to come clean about how I really did it.

Aug 10, 2024 •

July 2024

I’m oversharing my company’s financials

Have you heard of “build in public”? It’s absolutely terrifying and likely unwise - I’m doing it anyway.

Jul 27, 2024 •

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