Customer Mind is totally different than Strategist Mind.
Similar to Roger Martin’s thinking. If the opposite of your differentiation is “ on its face stupid” (his words) it’s not a strategy. Example , an easy CRM for customer success. The opposite “ a difficult CRM for customer failure”
that is a great prompt for good positioning.
Similar to Roger Martin’s thinking. If the opposite of your differentiation is “ on its face stupid” (his words) it’s not a strategy. Example , an easy CRM for customer success. The opposite “ a difficult CRM for customer failure”
that is a great prompt for good positioning.