Own Your Category helps tech founders and GTM leaders learn the art of category design and brand design.

Things you can learn here:

- category strategy and positioning
- how to do rebrands that actually make you money
- how to craft a category-defining brand voice

I’m Josh, and I’ve done this work for 100+ startups and tech companies including Uber, Qualtrics, Clari, SentinelOne, Slack, GitLab, WalkMe, Bizzabo, Newsela and Clever.

Every aspiring category creator struggles with the same things.

1) They have no POV - or worse a bad one
2) Only the CEO knows how to tell their story
3) And Marketing & Product are way out of sync

Which causes them to:

→ Build an aimless, parity product with no story
→ Spend ridonculous marketing dollars to overcome this (unsuccessfully)
→ Bore customers

That’s no way to live! 

So I’m going to do my best to give you the tools, ideas, inspiration to make sure that’s not you. 

Cool?

I have a podcast, too. You can find it here.